Ethos March 21

Chad, Ananda, Andrew, Kylie.

1. What is Ethos
Ethos: the character or reputation of the rhetor.

2. What makes up ethos?
Character, how a person presents himself in public. Occupation. The audience. "the pattern of behavior or personality found in an individual or group"; Moral strengh; self-discipline, fortitude, etc"; "a good reputation". Knowledge of the audience/situation. (because certain things will change based on the audience). knowledge, experience, judgements.

3. What INDICATES a strong ethos Securing good will. Generosity, sense of duty, justice, and good faith.
Showing merits and virtues. Integrity. They are more believable. Ability to influence others. virtues, context for audience, evidence he did his/her homework. moral standards. Showing authority

4. Failed ethos:

When they are really not believable. They fail to establish an appropriate tone for the context, don't display good character traits, failing to convey clearly, not practicing what you preach, lying, not adapting to a situation or audience. Disparate morals. Didn't do homework, ignorance. lacking good will, ineffectiveness, disrespecting audience. stereotyping. assuming about the audience and about what they believe. lack of confidence, honesty/frankness. No examples.

__________________________________________________________________
Situated ethos

based on one's reputation or a position in a community.
3 dimensions in any rhetorical situation
1. Interpersonal
Liking (how well people know/like each other)
power (ability ot influence people)
Distance (b/w rhetor and audience)

2. Attidudinal (determines how people react/are influenced)
acceptance, indifference, rejection

3. Situational
rhetor has the ability to influence the ideology of the audience
has the ability to suppress or divulge info