March 28 rhetorical activity/notes

Advertisers use fear a lot in campaigns against something.
http://jjie.org/wp-content/uploads/2012/03/montana-meth-project-hook-up-small-59462.jpg

This deodorant commercial uses a form of fear. Fear of embarrassment. http://www.youtube.com/watch?v=N7ODAx_CpdY


I need not put the "Hope" ad up from the Obama campaign which was rather effective. Just a tad.

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Notes:
Pathos: Arousal or expression of emotion

Ones emotions are invoked when people close to him, or his values, are threatened/praised/reinforced.

Emotions-->assumptions people share similar emotional responses.
-->communal-excited by relations w/ others.

It is easier to move people who are already passionate about an issue than people who are indifferent

Willingness to change mind, emotion intensity of an opinion, and degree to which identity is wrapped up in that opinion.

Composing passionate proofs
Enargeia (vivid description)
honorific (praising) and pejorative(disparaging) language